Here is a selection of our latest work, month by month - giving you an insight into what we do.
Social networking sites like Facebook, Twitter and Myspace are great websites that can help promote your business and the best thing is they are all free!
They all have their uses and here at Trigger we can guide you on how best to use them.
The 3 we just mentioned are probably the biggest at the moment and we have a great knowledge of all of them.
Here’s just a few examples of what you can do with each of them.
1 – Have lots of followers so you can post messages or “tweets” to them quickly.
2 – Integrate it with you blog so everytime you create a new post it goes on Twitter.
3 – Post directly to Twitter from your website using a little bit of code.
1 – Fan pages about your business or website. People can become fans and you can upload images, status updates and message everyone.
2 – Post upcoming events and invite everyone.
3 – Apps – create a Facebook application, perhaps a mini version of your website for people to use.
1 – Upload music tracks for people to listen to.
2 – Have lots of friends that you can contact quickly and easily.
3 – Upload videos and pictures of recent events
These are just a few of the things you can do with these great FREE tools.
If you don’t think you are getting the best out of them, contact us and we can guide you to the best solution for you.
1. Title Tag
A page title is the first thing that search engines look at to see what the page is about. Its important to make it relevant, include a few keywords but don’t over do it, and give each page a different title. Otherwise users won’t be able to distinguish pages, and this hinders bookmarking.
2. Meta Tags
There are 2 main meta tags Keywords and Description. Some search engines actually ignore keywords due sites over using it, but it’s still a good idea to put some keyword in. It’s debatable whether the description actually helps your ranking but it’s very important as it shows up in search engines. This should read as a sentence and should be a brief introduction into your company /site.
3. Heading Tags
These help search engines and your users find out what your site it about, and saves them reading information they are not interested in. Your most important title should be the biggest heading (H1) and then sub titles can be placed in smaller headings (H2, H3).
4. Alt tags on Images
Putting Alt tags on your images is now essential. It gives you a chance to feed extra information to search engines and you need them on all images to make your site validate as xhtml transitional. These tags will allow the visually impaired to know what is on your site.
5. Title Attributes
These are the little pop-ups that appear when you hover over something like a link or an image. This is a little tip that can really help your ratings. A good example would be to have a link that says “contact us” , you could insert a title “contact one of our sales assistants” – it actually describes what the link is.
Make sure that your content is relevant to the page and to you keywords. It is important to incorporate your keywords into your content but it should also read well and actually make sense. It’s not good to stick as many keywords in as possible and have content that doesn’t make sense – this won’t get you anywhere.
7. Link Building
There are many factors that effect your ranking but links are a huge factor. Try to get as many links to your site as possible but only from reputable sites that have something to do with your site. Don’t join link farms, search engines will actually rate you down if you use these.
8. Social Media
This technically isn’t SEO but it’s very important when thinking about promoting your site. Millions of people use things like Facebook, Twitter and Myspace every day so its important to utilise these services, especially as they are free.
This can either by a sitemap that helps your users navigate through your site, or an XML one that is used by search engines to index your site. This will help search engines find your site easier, and you can create one free using Google’s webmaster tools.
10. Things to avoid
The main 2 to avoid are Flash and Splash pages. Flash sites may look nice but search engines cant read them, so lots of people won’t be able to find your site. Splash pages just create an extra click for users, which annoys a lot of people – myself included. Often people use the 2 together, forcing the user to either skip intro – meaning you’ve wasted all that money on flash for nothing, or to leave your site completely – you’ve just lost a potential customer (me included).
1. Interesting and to the point
No one wants to read boring content, so make it interesting. People don’t spend much time reading text so get to the point, keep it short and sweet. The first paragraph is crucial, if it’s dull and boring your customer will go else where. Only provide the necessary information, if people have further questions they can always contact you.
2. Fast loading site
There is nothing worse than visiting a website and the first thing you see is “Loading”. You’ve lost me as a customer straight away. Keep your site simple; use HTML and CSS (Cascading Style Sheets) for quick loading times. Don’t clutter your site with Flash banners and flashing text, they may look nice but do they actually add anything to your site?
3. Structure your text
Use headings and sub heading to split up your text. It helps the user find what they are looking for quickly. Try to write one paragraph at a time, keeping them as short as possible.
What will people type into a search engine to find you? These are your “keywords”. Search engines consider headings, page titles, bold and linked text to be more important so try to get your keywords into these.
The most important thing about your site is that without people viewing your site it is useless. Put your website on all of your letterheads, adverts and emails to get as many people to your site as possible.
6. Link Building
Ask other sites to link to yours, preferably ones that are within the same industry or that have some link to your business. Make sure the link they create has some of your keywords in it. An example could be a company in Sussex that sells Apple Juice could ask Tesco for a link that says “Apple Juice Sussex” which links to their site.
7. Don’t use images instead of text
They take longer to load and they don’t look much nicer. Plus they are not search engine friendly.
8. Make your links obvious
Most people associate underlined text as a link. Use underlines or some other way to make it obvious where your links are. On the flip side never underline text if it’s not a link, this will only confuse people.
9. Double check your content
Before making your site live make sure you use Spell Check on your content and get someone else to read through it. Grammar and spelling mistakes can make your company look very unprofessional and could cost you sales.
10. Avoid advertising on your site
If you have a site that is based on advertising then this won’t apply to you, but for other sites banners provide a quick option for people to leave your site instantly. If you do decide to have advertising banners, try to make sure they are relevant to your business.
1. Buy a template from a cheap website
Why pay for an expensive good looking site when you could just buy a cheap, rubbish looking site that looks like so many others.
2. Use Flash
Spend loads of time and money on making your site move and playing music, annoying as many of your customers as possible. And don’t forget – search engines love flash!
3. A Landing Page
Let’s force our users to make an extra click for absolutely no reason. A complete waste of everyone’s time.
4. Hide your contact details at all costs
Now that you have a website you certainly don’t want people to call or email you, they can find all the information on your site. So make your contact information as hard to find as possible.
5. Make the layout as inconsistent as possible
Who cares if your users want to know where the navigation is, just keep moving it around the page so they find it difficult to move around the site.
6. Spend as little money on the site as possible
An advert in a local newspaper for 1 day can cost anywhere from a few hundred to a few thousand pounds, so you should only expect to spend £200 on your website, I mean it’s only going to be online forever.
7. Make your ads as intrusive as possible, ideally make sure they’re out of context
Now it’s time to start thinking about how to make money from your rubbish site. Sign up for as many advertising programmes as you can. I’d especially recommend pop-ups as everyone likes them, and preferably explicit adverts to turn your clients away.
8. Test your site in just 1 browser
As long as your site looks fine in Internet explorer it’s bound to look exactly the same in all the others, don’t bother checking.
9. Don’t worry if the site isn’t finished. Launch it as quickly as possible
Everyone loves under construction pages, so just get the site live asap and people can waste their time staring at your unfinished pages.
10. Use a WYSIWYG editor to code your site rather than wasting time learning HTML.
Just pick up a copy of something like Dreamweaver and away you go. You’ll have loads of extra code that you don’t need, as well as inline styles that just confuse you. Don’t bother with CSS who needs it!