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AP and Welch

New Property Sales Partnership
Branding | Website Design & Build | Graphic Design

AP and W Branding

Vision

When long-standing client Alexander Philips estate agents partnered with Worthing-based property experts W Welch, they needed a new identity to represent their joint property sales division. The goal was to create a fresh brand presence that reflected the partnership while retaining the recognisable essence of the original AP brand.

Solution

We developed a new logo for Alexander Philips and Welch, evolving the existing AP identity to seamlessly incorporate the Welch name. This new branding formed the foundation for a cohesive visual identity, applied across all business assets including stationery, email signatures, and bold new property boards. To support the launch, we also designed and built a bespoke new website dedicated to the sales division. Built in WordPress, the site was linked to the AP lettings site for a connected user experience, ensuring a seamless journey across both sales and lettings services.

AP & W website image
AP and W website on desktop
AP and W stationary design

Results

The new Alexander Philips and Welch brand launched with a confident, professional identity that builds on the trust of two established names in the Sussex property market. The website clearly showcases their property listings and services, while the branding works consistently across print and digital touchpoints – positioning the new partnership for a strong future in the property sales space.

AP and Welch sales boards design

Why work with us?

We’re a small team with a big agency mentality, combining creativity, strategy, and hands-on expertise to deliver design and digital solutions that make an impact. We take the time to get to know you and your brand, so that everything we create feels authentic, meaningful, and results-driven. Most importantly? We’re nice people. We care about what we do, and we care about our clients. That means clear communication, fresh ideas, and a collaborative approach from start to finish. No fluff, no jargon, just great work and real results.

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    62 York & Elder
    52 New England Street,
    Brighton, BN1 4BB

    info@triggersolutions.co.uk

    Brighton Office +44 (0)1273 249897

    Manchester Office +44 (0) 161 279 6182

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    Trigger Education is the education focused division of Trigger Solutions, a leading creative design and digital marketing agency.

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