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Logo Design and Branding

Visual Identity

At Trigger Solutions, we offer logo design, full brand identity systems, and brand strategy for a variety of businesses from start-ups and SMEs to multi-national organisations and charities. Our designers take the time to understand your business, your audience, and your sector to get stronger brand recognition, better audience connection, and improved trust and conversion. We have years of experience creating and redefining brand identities for clients across the UK, so contact us today to see how we can help your brand reach its full potential.

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What branding means

What Branding Means

Branding isn’t just about visuals; it’s a strategic system that builds a perception of your brand in people’s minds. A full brand identity includes:

  • Logo (primary, secondary, variations)
  • Colour palette (psychology + accessibility)
  • Typography (readability + personality)
  • Tone of voice (formal, friendly, authoritative, etc.)
  • Imagery and visual style

Consistency in your branding helps build recognition and trust and reduces confusion across different platforms. Therefore, your branding across digital, print, and signage needs to be instantly recognisable.

Consumers naturally make snap judgments based on initial impressions. If your branding is clean, consistent, and clearly shows what you do, you are more likely to be perceived as reliable.

Logo + Branding Projects

Cyclist Logo

Logos and Branding Services

Concept + Ideas

Concept + Ideas

To jump start your brand, we begin by exploring your company’s values, strategy, and aspirations, always with a clear focus on your audience and market positioning. Our team develops a range of creative ideas for your logo design and brand identity, which we share for feedback. Once you have chosen your favourite concept, we continue to develop and refine the final design to bring your brand to life.

Logo Design

Logo design is at the heart of every brand identity we create. We craft logos that are clear, distinctive, and built to perform across all platforms – from digital to print, social to signage. From refined wordmarks to bespoke illustrations, each logo is created with longevity, versatility, and your audience in mind. Our process ensures your logo not only looks great, but also tells the right story.

Brand guidelines

Brand Guidelines

Our in-house branding specialists work with you to create a complete visual identity and tone of voice for your business, crafting a bespoke logo design, typeface and brand colour palette, to make your company stand out from the crowd. We produce detailed brand guidelines to make sure you stay ‘on brand’ with your new image, and provide your logo and brand assets in a full suite of formats ready to roll out across your business.

Brand Management

Our brand management services help develop, maintain, and elevate your identity, building recognition and loyalty over time. We support internal and external teams to keep your brand aligned with your values and consistently on-brand across all marketing and communication. From tone of voice to visual style, we ensure every touchpoint reflects your identity clearly and cohesively as your business grows.

Bringing Your Brand to Life Across Every Touchpoint

A strong brand identity is shaped by how consistently and effectively your branding appears when your audience encounters your business. Trigger Solutions ensures your branding is cohesive across every touchpoint to build trust and reinforce your identity over time.

Websites

A website is often the first interaction your customer has with your brand. That’s why we apply a visual identity and tone of voice to your website that support user experience and business goals. From layout and typography to imagery and messaging, every element is designed intentionally.

Social Media

Consistency across social platforms is key to building familiarity. At Trigger Solutions, we develop visual styles and content frameworks that align with your brand to ensure your posts are instantly recognisable whilst being tailored to suit different platforms.

Business Cards & Stationery

Printed materials are still important, even in a digital-first world. We design professional business cards, letterheads, and stationery to reinforce credibility and ensure your brand is represented clearly.

Packaging

Packaging is a powerful way to communicate your brand with customers. We design packaging that stands out visually whilst reflecting your values and resonating with your audience.

Signage

From shopfronts to internal wayfinding, signage brings your brand into physical spaces. We translate your identity clearly at scale, maintaining visibility, readability, and impact.

Marketing Materials

From brochures and flyers to digital ads and email campaigns, we create marketing materials that feel like part of a unified system. We apply your branding consistently across all assets to help you communicate clearly and strengthen recognition.

Brand refresh services

Brand Refresh and Rebranding Services

Trigger Solutions helps existing brands evolve their brand into something modern, whilst still retaining recognition for current customers. Whether your visual identity feels outdated, your messaging no longer reflects your direction, or you’re targeting a brand-new audience, a strategic branding update can make a huge difference to how your brand is perceived.

  • Brand refresh – we focus on modernising and refining your existing identity, including an updated logo, improved typography, refined colour palette, and more consistency across platforms.
  • Full rebrand – a comprehensive transformation that is needed when a business has undergone significant change, such as entering new markets, repositioning services, or merging with another organisation.

We always start with a thorough review of your existing brand, identifying strengths to retain and areas for improvement before developing a clear direction that aligns with your business goals. Contact us for more information on brand refreshes and rebranding services.

Branding Agency in Brighton and Manchester

We’re a branding agency with a proven track record across a wide range of industries, from startups and independents to established names and global brands. Our approach combines strategic thinking with creative execution, delivering brand identities that reflect your values, communicate clearly, and resonate with the people you want to reach.

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FAQs

What is included in a branding package?

A full branding project typically includes:

  • Name generation (if required)
  • Logo concepts, design development, and revisions
  • Colour palette
  • Typography selection
  • Brand guidelines document (to ensure consistency across all platforms and materials)
  • Social media assets and files for use across print and digital
  • Optional extras (e.g. business cards, stationery, additional design work)

We can create a bespoke logo and branding package based on your individual needs. Contact us today for more information.

How much does logo design cost?

Costs are based on the scope of the individual project and can vary depending on if you need a complete redesign, the number of creative routes required, and whether additional services such as name generation are needed. We can offer a more accurate quote during the consultation and planning stages.

How long does branding take?

At Trigger Solutions, our branding projects usually take between 3 and 6 weeks depending on certain factors, including:

  • Number of concepts and revisions
  • Clarity of brand direction
  • Feedback and approval turnaround
Do you provide brand guidelines?

Yes. Brand guidelines are an essential part of ensuring consistency. They typically include rules and examples for logo usage, colours, typography, imagery, and tone of voice.

What is the difference between a logo and branding?

A logo is a single visual element used to identify your business. Branding, on the other hand, is the complete system that defines how your business looks, sounds, and is perceived. This includes your logo, colours, typography, messaging, and overall visual and verbal identity.

Can you redesign an existing brand?

Yes. We regularly work with businesses to refresh or fully redesign their existing brand. Whether you need a subtle update or a complete transformation, we take a strategic approach to ensure the new direction aligns with your goals while maintaining any valuable recognition you’ve already built.

Why Choose Trigger Solutions

At Trigger Solutions, we combine strategic thinking with creative execution to create a brand that performs. Every decision is formed by research, insight, and a clear understanding of your audience. It’s a truly collaborative process that ensures your input is valid.

We have experience in a range of sectors and industries, so we’re familiar with the types of challenges that businesses can face with their branding. That’s why we focus on long-term performance rather than something that looks good in the moment. Contact Trigger Solutions today for more information on our branding services or to book an initial consultation.

Who we work with

We work with entrepreneurs, startups, and established brands, supporting businesses of all sizes, across all sectors. Working with local businesses, national companies, and  international brands, we create new brands, refresh existing ones, build websites that convert, and marketing that delivers. With teams in Sussex and Manchester, we bring big ideas with a personalised service.

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How can we help you?

    62 York & Elder
    52 New England Street,
    Brighton, BN1 4BB

    info@triggersolutions.co.uk

    Brighton Office +44 (0)1273 249897

    Manchester Office +44 (0) 161 279 6182

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