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Ania Haie

Bespoke Pop Charms Builder
Website Development | E-Commerce | Custom Design Tool

Vision

Ania Haie is a London-based jewellery brand known for its trend-led, stackable pieces crafted in 925 sterling silver and 14k gold plating. With a strong focus on self-expression and customisation, the brand wanted to elevate its e-commerce experience by introducing a bespoke Pop Charms builder system. The goal was to create an interactive and engaging shopping experience that would allow customers to design their own personalised jewellery pieces, driving both sales and customer engagement.

Solution

Trigger designed and developed a custom Pop Charms builder, seamlessly integrating it into Ania Haie’s existing e-commerce platform. The interactive system enables customers to select from over 75 charms and stack them onto necklaces, bracelets, and hoop earrings to create one-of-a-kind jewellery pieces. The user-friendly interface allows shoppers to visualise their designs in real-time, enhancing the customisation experience while ensuring a smooth purchasing journey. We ensured the Pop Charms builder aligned with Ania Haie’s luxury aesthetic, incorporating clean, modern design elements that reflect the brand’s trend-driven identity. The system was built to be fully responsive, providing a seamless experience across desktop, tablet, and mobile devices.

Results

The bespoke jewellery builder has successfully enhanced customer engagement and sales, offering shoppers a unique and interactive way to personalise their jewellery. By enabling real-time visualisation and effortless customisation, Ania Haie has strengthened its position in the market as a fashion-forward jewellery brand. The feature has driven increased conversions and customer retention, proving to be a valuable addition to the brand’s e-commerce platform.

Want to join us?

We’re always on the lookout for talented, creative minds who share our vision, to work with great people to deliver exceptional design and digital solutions. If you’re passionate about branding, web, or digital strategy and want to be part of a team that values creativity and collaboration, we’d love to hear from you.

Get in touch

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    Trigger Education is the education focused division of Trigger Solutions, a leading creative design and digital marketing agency.

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