BBS Wine
UK Wine Importer
Website Development | E-Commerce | SEO Strategy
UK Wine Importer
Website Development | E-Commerce | SEO Strategy
Barton Brownsdon & Sadler (BBS), a UK-based wine importer, approached us with the challenge of modernising their online presence and making their range of quality wines accessible to both trade customers and individual consumers. With the desire to bridge the gap between wine producers and buyers, BBS wanted a responsive, easy-to-navigate website to promote their diverse selection of wines, while also improving their online visibility and sales. The solution needed to cater to both business-to-business (B2B) and business-to-consumer (B2C) audiences, with the capability to scale for future growth.
We designed and built a WordPress website to engage both trade and retail customers. We focused on simplicity and ease of navigation, ensuring customers could easily filter and select wines by country, region, or varietal. We also optimised the site for SEO, ensuring BBS would be able to attract a wider audience and increase organic traffic. Given the global nature of BBS’s business, we ensured the website was both fast and highly responsive to accommodate customers’ varied needs. When the pandemic hit, BBS needed to pivot quickly. In response, we launched phase two, creating an eCommerce store integrated with WooCommerce to allow retail customers to order directly online. Additionally, we integrated the store with BBS’s bespoke shipping and invoicing system, ensuring a smooth customer experience from purchase to delivery.
The newly designed website helped BBS significantly improve its online visibility and sales, generating £70k in additional retail sales from 2020 to 2021. The adaptability of the platform allowed the business to successfully transition into the retail market during a challenging time. This helped the business navigate the economic challenges of the COVID-19 pandemic, supporting its continued growth and enabling it to expand its reach. BBS has continued to thrive, with the website providing a solid foundation for future growth and online business expansion. The website’s user-friendly design and optimised eCommerce functionality have enabled BBS to continue providing excellent service to both trade and retail customers alike.
We work with entrepreneurs, startups, and established brands, supporting businesses of all sizes, across all sectors. Working with local businesses, national companies, and international brands, we create new brands, refresh existing ones, build websites that covert, and marketing that delivers. With teams in Sussex and Manchester, we bring big ideas with a personalised service.
How can we help you?
62 York & Elder
52 New England Street,
Brighton, BN1 4BB
Brighton Office +44 (0)1273 249897
Manchester Office +44 (0) 161 279 6182
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