Essential Cuisine

Solution

For the launch of Essential Cuisine’s Concentrated Liquid Stock range, we developed a high-impact product launch campaign targeting home cooks. The campaign positioned the product as both a premium stock and a versatile flavour booster, featuring bold, ‘foodie’ visuals and engaging copy to capture attention. The campaign rolled out across digital and press platforms, including partnerships with Great British Chefs and Sous Chef, generating widespread awareness among both existing and new customers. The success of the campaign led to an extended rollout, incorporating trade exhibition graphics, recipe leaflets, and direct mail marketing.

To elevate Essential Cuisine’s online presence, we designed and built a fully bespoke website that transformed how the brand engaged with its audience. The site provided an interactive platform for chefs, featuring a filtered recipe section, interactive recipe books, product showcase, and sector support pages. We also integrated custom tools, including a sample request form and sales rep locator, ensuring the website delivered both practical functionality and an engaging user experience. Additionally, the site served as a portal for the North West Young Chef of the Year competition, requiring a seamless and intuitive navigation system. The result was a modern, dynamic, and highly professional digital platform that reinforced Essential Cuisine’s industry leadership.

As part of the Signature Sauce range relaunch, Trigger produced an explainer video aimed at both new and existing customers. Designed to highlight the versatility and quality of the ready-to-use sauces, the video featured 12 different dishes, all prepared by professional chefs. A combination of live-action footage, voiceover, and on-screen graphics was used to reinforce key product benefits, while the carefully scripted VO ensured the language resonated with professional chefs. The video’s structure followed the three key stages of product preparation—high-quality ingredients, superior cooking methods, and the final sublime taste—which became the campaign’s defining message. A supporting food photography shoot was also carried out to enhance the brand’s marketing materials and digital content.

For the retail packaging of the Concentrated Liquid Stock range, we created a fresh, visually engaging design that balanced Essential Cuisine’s professional identity with consumer appeal. The label designs featured a playful apron illustration, helping to differentiate the four flavours—chicken, beef, lamb, and vegetable—while reinforcing the brand’s reputation for authentic, high-quality ingredients.
Additionally, for the retail launch of powdered stocks, we developed a clean, contemporary packaging design that stood out on the shelf while clearly distinguishing between product variants. Each flavour—Chicken, Beef, Lamb, Vegetable, Fish, and Veal—was assigned a bold colour-coded design, contrasting against the sleek black pots for maximum shelf impact. The strapline “Tastes just like homemade” was created to reinforce the product’s authenticity and premium quality, and the design’s success led to further work on packaging for the Gravy and Jus range.