Outbound In Africa
Luxury travel through wild places
Brand Creation | Website design | Marketing
Luxury travel through wild places
Brand Creation | Website design | Marketing
Outbound in Africa, a luxury tour operator, creating bespoke itineraries for discerning travellers, on luxury journeys through wild places. Working with local guides and lodges, the mission is to offer authentic and socially responsible travel experiences, without comprising on luxury. Providing expert travel advice from a small and intimate team, sharing adventures of beautiful places.
Our approach, was to create an authentic brand logo and beautiful website, using breath-taking photography to inspire, and capture the essence of Outbound. Focus was on user experience, creating a brochure site, with clean design and easy navigation tools to interact quickly, including filters and map integration, to discover destinations with minimal clicks. We curated bespoke advertising designs, business stationery and clothing line to further promote the brand and targeted new business through improved search engine optimisation.
