RBUK Legal

Solution

Before designing the website, we reviewed RBUK’s branding to enhance its impact. Their existing black-and-white logo and strapline, “Careers in Black & White,” reflected their straightforward approach but lacked visibility in a competitive market. To address this, we introduced a bold purple primary colour, ensuring the brand stood out on third-party recruitment websites. To create balance and flexibility, we added pink and blue as secondary brand colours. Building on their strapline, we developed a distinctive visual identity using black and white animal imagery across the site. Each animal was paired with a creative, industry-relevant headline, reinforcing the niche, personalised nature of RBUK’s recruitment services while creating a memorable and cohesive brand experience.

User experience was at the heart of the website redesign. To improve navigation and usability, we structured the site into two distinct areas, one for Candidates and one for Clients, ensuring each audience could quickly find relevant information. To simplify job searching and posting, we implemented a straightforward job search function and an easy-to-use job posting form. Additionally, we integrated the site with a third-party candidate sourcing platform, allowing RBUK to manage and update vacancies effortlessly. This streamlined process meant new roles could be added to the site faster than ever before.