RBUK Legal
Legal Recruitment
Brand Identity | Website Design & Build | System Integration
Legal Recruitment
Brand Identity | Website Design & Build | System Integration
RBUK Legal Recruitment, a specialist legal recruitment consultancy, approached Trigger to design and build a new website. Their existing website was outdated and lacked functionality, making it difficult for clients to post vacancies and candidates to browse opportunities. The goal was to create a modern, user-friendly hub that streamlined the recruitment process while strengthening the company’s brand identity.
Before designing the website, we reviewed RBUK’s branding to enhance its impact. Their existing black-and-white logo and strapline, “Careers in Black & White,” reflected their straightforward approach but lacked visibility in a competitive market. To address this, we introduced a bold purple primary colour, ensuring the brand stood out on third-party recruitment websites. To create balance and flexibility, we added pink and blue as secondary brand colours. Building on their strapline, we developed a distinctive visual identity using black and white animal imagery across the site. Each animal was paired with a creative, industry-relevant headline, reinforcing the niche, personalised nature of RBUK’s recruitment services while creating a memorable and cohesive brand experience.
User experience was at the heart of the website redesign. To improve navigation and usability, we structured the site into two distinct areas, one for Candidates and one for Clients, ensuring each audience could quickly find relevant information. To simplify job searching and posting, we implemented a straightforward job search function and an easy-to-use job posting form. Additionally, we integrated the site with a third-party candidate sourcing platform, allowing RBUK to manage and update vacancies effortlessly. This streamlined process meant new roles could be added to the site faster than ever before.
The new website transformed RBUK Legal Recruitment’s online presence, providing a functional, visually engaging, and easy-to-manage platform. The refined branding helped RBUK stand out in the recruitment sector, while the intuitive site structure improved user experience for both candidates and clients. The seamless integration with their recruitment platform made job postings quicker and more efficient, reducing admin time for the RBUK team.
We have been very pleased with the team at Trigger in designing our new website. They came up with a modern eye catching design and we are delighted with the results. We have already seen an increase in applications and enquiries. Really friendly team with nothing too much trouble. Director, RBUK Legal Ltd
If you’re looking for branding, web design, or digital strategy, we’d love to help. Based in Sussex and Manchester, we work with clients across the UK and can meet online or in person, depending on your location. We also specialise in creative design, websites, and marketing for the education sector through Trigger Education. If you’re a school, college, or multi-academy trust, visit our dedicated education site to learn more www.triggereducation.co.uk
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