Start
Salford Based Mental Health Charity
Branding | Website Design | Online Portal | Marketing
Salford Based Mental Health Charity
Branding | Website Design | Online Portal | Marketing
For over 10 years, Trigger has worked closely with Start Inspiring Minds, a Salford-based mental health charity that uses creativity, connection, and recovery interventions to support vulnerable people. Our collaboration has spanned website design, video production, branding, packaging, marketing materials, and exhibition design, ensuring Start’s mission is effectively communicated while making their services more accessible and engaging.
We designed a custom website that puts people at the heart of the charity, and to establish a strong digital presence. Featuring imagery of members engaged in creative activities, a streamlined site structure, and a universal online referral form, the site enhances accessibility and engagement. A virtual gallery was also incorporated, allowing Start to showcase members’ artwork in an interactive format. Alongside this, we developed a secure Well-being Hub, a password-protected online portal that helps members store personal information, access useful resources, and track their well-being progress. Our bespoke Content Management System has been used to allow the administrator to easily keep site content up-to-date.
As Start expanded, we worked on a brand refresh, modernising their logo and visual identity to reflect their growth beyond Salford. The previous watercolour-style logo lacked clarity and no longer represented the full scope of their work. We introduced a bold, modern design while retaining the charity’s recognisable colour palette. A new strapline, “Inspiring Minds”, was developed to encapsulate Start’s mission of creativity, confidence-building, and empowerment.
To further highlight Start’s impact, we produced two promotional films. The first, centred on The Five Steps to Well-being, told the personal stories of five individuals whose lives had been transformed by Start. The second, supported by The Heritage Lottery Fund, explored the history of Brunswick House, the charity’s home. Through archival research, filmed interviews, and animated storytelling, the film brought the building’s past to life, celebrating its role in the community.
To support Start’s 20th-anniversary exhibition at Salford Museum and Art Gallery, we designed a printed exhibition guide. The folded booklet incorporated design elements from the exhibition and Start’s refreshed branding, offering visitors a concise yet engaging overview of the charity’s history, mission, and featured artworks. The guide served as a keepsake for attendees while reinforcing the charity’s incredible achievements over the past two decades. In addition, we developed marketing materials and exhibition displays to promote Start’s initiatives. This included event branding, promotional posters, and exhibition layouts, designed to engage audiences and celebrate the creativity of Start’s members.
Beyond digital and branding work, we supported Start’s social enterprise arm, Start Creative, by designing product packaging for their handcrafted chopping boards, which were successfully stocked in John Lewis. The packaging adhered to John Lewis’s design guidelines while showcasing personal stories from volunteers, demonstrating the real-life impact of each purchase.
Our work with Start has helped increase engagement, accessibility, and awareness of their vital services. The new website and Well-being Hub have improved the user experience for both members and staff, while the promotional films have effectively communicated the importance of their work to a wider audience. The brand refresh has strengthened their identity and reinforced their growth beyond Salford, while the John Lewis-approved product packaging has supported their social enterprise efforts, helping to generate funds for the charity’s work. Through a long-standing creative partnership, Trigger continues to support Start in delivering its life-changing work and ensuring its brand and digital presence match the incredible impact it has in the community.
“Once again Trigger have exceeded all our expectations and created a fantastic new website which allows us to showcase the best of our work. From start to finish the service we have received has been exemplary and we cannot recommend them enough.”
Charity Director, START
We’re a small team with a big agency mentality, combining creativity, strategy, and hands-on expertise to deliver design and digital solutions that make an impact. We take the time to get to know you and your brand, so that everything we create feels authentic, meaningful, and results-driven. Most importantly? We’re nice people. We care about what we do, and we care about our clients. That means clear communication, fresh ideas, and a collaborative approach from start to finish. No fluff, no jargon, just great work and real results.
How can we help you?
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