Bayer

Solution

For this internal management project, we worked to enhance Bayer’s branding and design strategies. Our focus was on developing custom logos and character creations that aligned with Bayer’s established brand identity. These bespoke designs were used to represent different program names and departments, ensuring a clear and professional distinction between them. A suite of characters was designed using Bayer’s company color palette to create a cohesive and visually appealing identity. The design solutions were adaptable across various formats, from digital platforms to large format prints used in training materials and exhibitions.