Dru Fire
Wood Burning Stove Specialists
National Press Advertising Campaign Design
Wood Burning Stove Specialists
National Press Advertising Campaign Design
Dru Fire approached Trigger Solutions to develop a national press advertising campaign for the UK market. As a leading manufacturer of contemporary gas fires, wood stoves and heating solutions, Dru Fire wanted to communicate the premium quality of their products while strengthening brand awareness across a broad audience.
The campaign needed to balance strong visual storytelling with practical information, ensuring that readers could easily connect with local dealers nationwide. Alongside showcasing craftsmanship and innovation, the advertising also needed to highlight the breadth of the product range and support wider marketing activity across both consumer and trade audiences.
We created a series of press advertisements designed to capture attention while clearly communicating the quality and realism that define Dru Fire products. The creative approach focused on combining striking imagery with refined layouts, allowing the products to take centre stage while reinforcing a premium, design-led aesthetic.
Multiple advert variations were developed to promote different aspects of the offering, including the innovative Dru Fire app and the extensive range of fire solutions available. Messaging was carefully structured to ensure clarity, balancing aspirational visuals with essential information such as dealer contact details, making it easy for customers to take the next step.
Typography and composition were refined to maintain consistency across all executions, ensuring the campaign felt cohesive across different publications and formats. Particular attention was given to hierarchy and readability, allowing key messages to stand out while supporting a seamless user journey from inspiration through to enquiry.
To support the wider campaign, we also designed a suite of complementary materials including dealer leaflets and direct mail pieces. These assets extended the visual identity of the press advertising, creating a unified and recognisable presence across multiple touchpoints.
The campaign successfully positioned Dru Fire as a premium brand within the UK market, combining impactful visuals with clear and accessible information. The advertisements effectively communicated product quality and innovation, while making it easy for potential customers to connect with local dealers.
By extending the creative approach across press, print and direct marketing materials, the campaign delivered a consistent and professional brand presence. This integrated approach strengthened engagement across both consumer and trade audiences, supporting Dru Fire’s ongoing growth and visibility within the UK market.
We’re a small team with a big agency mentality, combining creativity, strategy, and hands-on expertise to deliver design and digital solutions that make an impact. We take the time to get to know you and your brand, so that everything we create feels authentic, meaningful, and results-driven. Most importantly? We’re nice people. We care about what we do, and we care about our clients. That means clear communication, fresh ideas, and a collaborative approach from start to finish. No fluff, no jargon, just great work and real results.
How can we help you?
62 York & Elder
52 New England Street,
Brighton, BN1 4BB
Brighton Office +44 (0)1273 249897
Manchester Office +44 (0) 161 279 6182
Join our Mailing List
Trigger Education is the education focused division of Trigger Solutions, a leading creative design and digital marketing agency.
