Puppets With Guts
Spectacular Large Scale Puppetry
Website Audit | SEO Optimisation | Digital Marketing
Spectacular Large Scale Puppetry
Website Audit | SEO Optimisation | Digital Marketing

Puppets With Guts, a creative company specialising in spectacular outdoor theatre and large-scale puppet performances, approached us to improve the visibility and performance of their existing website. While their work is bold and visually engaging, their site wasn’t ranking effectively on Google, which limited traffic and enquiries. They needed a focused SEO audit and strategic refinements to improve discoverability, strengthen their messaging and support long-term growth.
We carried out a full SEO website audit, assessing the technical setup, content structure and on-page performance. This involved analysing the site architecture, current page titles and meta descriptions, content hierarchy, and the effectiveness of existing headings. We also reviewed how keywords were being used and where opportunities were being missed. Following the audit, we provided a detailed findings report and recommended improvements. From there, we refined and rewrote page titles and meta descriptions, restructured headings to improve clarity and hierarchy, and optimised content for search relevance and readability. Our team then implemented these updates directly on the site to ensure consistency and accuracy across every page.
The updated site is now better structured for search engines and users, with clearer messaging and improved visibility across key areas. Puppets With Guts now has a stronger foundation for search performance, with enhanced keyword relevance and more effective page optimisation. The refinements have increased their potential to rank for industry-specific terms and attract higher-quality organic traffic, positioning the company for continued growth in the arts and events sector.

‘Trigger’ is about sparking ideas, igniting creativity, and setting meaningful change in motion. With backgrounds in branding, web development, and marketing strategy, we create design and digital solutions that work, engage, and deliver real results. We chose the name because that’s what we do. We trigger ideas. We trigger inspiration. We trigger growth. Ready to set something in motion? Let’s talk.
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Brighton Office,
5 The Drive, Shoreham by sea, West Sussex, BN43 5GA
+44 (0)1273 249897
Manchester Office,
33 Devonshire Road, Salford, M6 8HZ
+44 (0)161 279 6182