Tagra Lighting
Professional LED Lighting Solutions
Marketing Brochure Design
Professional LED Lighting Solutions
Marketing Brochure Design
Tagra Lighting approached Trigger Solutions to design a new marketing brochure that would reflect the quality and scale of their bespoke LED lighting solutions. Working with major brands across the UK and internationally, Tagra required a piece of literature that could effectively showcase their expertise through a curated selection of case studies.
The objective was to create a visually engaging and cohesive brochure that not only highlighted their portfolio, but also established a consistent style for future marketing materials. The brochure needed to communicate quality, innovation and professionalism, while reinforcing a strong and recognisable brand identity.
We developed a series of initial design concepts for a 32-page brochure, giving Tagra the flexibility to explore different creative directions before selecting a final route. From the outset, the focus was on creating a scalable design that could extend beyond the brochure into wider marketing communications.
The chosen concept centred around a distinctive circular ‘spotlight’ device, used throughout the design to symbolise highlighting Tagra’s most prestigious case studies. This visual motif became a unifying element across the brochure, helping to create a strong narrative while reinforcing the brand’s connection to lighting and illumination. The device was later extended into other materials, supporting a more cohesive and recognisable brand presence.
A bold use of red was introduced as an accent colour, strategically applied to emphasise key messages and guide the reader through the content. Typography and layout were carefully considered to maintain clarity and balance, ensuring that the brochure remained both visually striking and easy to navigate. A custom cutter was used for the outer cover of the brochure. This included an internal flap as a handy way to hold any extra notes for the reader. In addition we included slots where the business card for the sales contact could be added.
Large circular imagery was used throughout the brochure to showcase individual case studies, aligning with the core visual concept while allowing the work itself to take centre stage. The result was a clean, modern layout that effectively balanced strong design with clear storytelling.
The finished brochure delivers a confident and cohesive representation of Tagra Lighting’s capabilities. The introduction of a distinctive visual language has strengthened their brand identity, while the structured layout and considered use of imagery ensure that key projects are presented with clarity and impact.
The brochure not only enhances how Tagra communicates their work to prospective clients, but also provides a flexible foundation for future marketing materials. With a refined and consistent design approach now established, the business is better equipped to present its offering in a way that reflects both the quality of its work and its position within the industry.
‘Trigger’ is about sparking ideas, igniting creativity, and setting meaningful change in motion. With backgrounds in branding, web development, and marketing strategy, we create design and digital solutions that work, engage, and deliver real results. We chose the name because that’s what we do. We trigger ideas. We trigger inspiration. We trigger growth. Ready to set something in motion? Let’s talk.
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52 New England Street,
Brighton, BN1 4BB
Brighton Office +44 (0)1273 249897
Manchester Office +44 (0) 161 279 6182
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Trigger Education is the education focused division of Trigger Solutions, a leading creative design and digital marketing agency.
