The Potters Arms
Sussex Pub Website Design
WordPress Website | SEO Strategy | Copywriting
Sussex Pub Website Design
WordPress Website | SEO Strategy | Copywriting

Having previously partnered with Eliot to create websites for both The Poacher in Hurstpierpoint and Mama Bars, we were delighted to continue the relationship when he took over his latest venture, The Potters Arms in Burgess Hill.
With no existing website to build from, the goal was to establish a strong digital foundation that would introduce the pub to new customers, improve local search visibility and showcase everything that makes The Potters Arms a destination for great food, drinks and entertainment. While the new website needed to feel connected to this growing collection of hospitality brands, it also required its own distinct identity that reflected the character of the pub and its place within the Burgess Hill community.
We designed and developed a bespoke website that captures the welcoming atmosphere of The Potters Arms while providing a platform that is built to grow alongside the business. The website showcases every aspect of the pub’s offering, including its street food menu, live sport, quiz nights, live music, garden festivals, outdoor cinema events, jazz evenings, and pub games, as well as promoting its private function room hire for events.
As there was no previous search rankings, SEO formed a key part of the project from the outset. We planned the website structure around the terms potential customers are searching for, writing optimised content that helps position The Potters Arms for searches relating to pubs, food, live sport, entertainment and function room hire in Burgess Hill. Alongside a fully responsive design, the website features an integrated Instagram feed, clear calls to action throughout, links to its sister businesses and a content management system to keep the website fresh with regular event updates throughout the year.
The Potters Arms now has a professional online presence that reflects the quality of the venue while providing a strong platform for future growth. The new website gives customers an easy way to discover what’s on, explore the menu, enquire about private hire and stay connected with upcoming events, whilst laying the foundations for improved search engine performance as the site continues to grow. With ongoing website support and monthly event updates, the website will continue to evolve alongside the business, ensuring visitors always have access to the latest news, entertainment and offers.

We work with entrepreneurs, startups, and established brands, supporting businesses of all sizes, across all sectors. Working with local businesses, national companies, and international brands, we create new brands, refresh existing ones, build websites that convert, and marketing that delivers. With teams in Sussex and Manchester, we bring big ideas with a personalised service.
How can we help you with our creative design solutions?
Brighton Office,
5 The Drive, Shoreham by sea, West Sussex, BN43 5GA
+44 (0)1273 249897
Manchester Office,
33 Devonshire Road, Salford, M6 8HZ
+44 (0)161 279 6182